and may the most stellar of days shine upon you.” Preacher is the agency behind the work. May watching all of those barbeque tutorials actually pay off. May everyone respond to your group text – even Derrick, who never has his phone with him. May you wake up before your alarm clock – all 12 of them. A sage Sam Elliott-style narrator decrees, in a new 60-second spot debuting this summer, “May your day be sunny. In each execution, an optimistic blessing of sorts is bestowed upon the customer. When clumped among hard seltzers (where drinks are malt- or sugar-based), High Noon is neck-and-neck with Topo Chico for fourth place behind White Claw, Truly and Bud Light Seltzer.Īt the core of its marketing is its ‘Sun’s Up’ message. We are deeply appreciative that our employees and Glassdoor have recognized Gallo as a great employer,” said Joseph Gallo in the announcement.That’s why High Noon has invested “more than ever before” in the brand, which is the fastest-growing in the spirits category. I am proud of our strong company culture and the commitment of our employees who make Gallo a great place to work. “Our employees continue to be our greatest asset. Similarly, the company was considered one of the Best Places to Work in 2018 and was awarded the Glassdoor Employees’ Choice Award. Joseph was recognized as a Top CEO by Glassdoor (one of the largest company review sites around the globe) in 20. Joseph Gallo, the Chief Executive Officer and President of E & J Gallo Winery | Photo by Debbie Noda/Modesto Bee/Tribune News Service Gallo, who is the son of the late co-founder Ernest Gallo. The parent company of High Noon Spirits is supervised by its Chief Executive Officer and President Joseph E. Joseph Gallo, the son of co-founder Ernest Gallo, presides over E & J Gallo Winery as the CEO and President ![]() I’m excited to get behind the brand and share High Noon with our fans,” said Dave Portnoy, the President of Barstool Sports. It’s so refreshing, and I love that it’s made with real vodka. “What initially caught my eye was the can, and when I tasted it, I knew I wanted to partner with High Noon. The partnership also resulted in the integration of High Noon across various flagship programs of Barstool Sports. High Noon is clearly differentiated by being the top-selling spirits-based Hard Seltzer made with Real Vodka and Real Juice, while Barstool Sports is the leader in genuine engaging content,” said West. “This media partnership is a natural fit for both brands – We both know REAL. The press release of May 4, 2020, stated that the “innovative media partnership” with Barstool Sports was perfectly timed with the introduction of High Noon’s new flavors. It also became the number one selling hard seltzer in the United States in 2020. High Noon’s marketing partnership with Barstool Sports, a prominent sports media company, propelled the brand’s exposure to reach more than 66 million monthly unique users. High Noon partnered with Barstool Sports on May 4, 2020, to gain brand exposure “Unlike the malt-based and artificially flavored offerings that are currently dominating the Hard Seltzer category, High Noon is made with real vodka, real juice, has low calories, low ABV, low sugar, and is gluten-free,” added West. The spirit-based hard seltzer is made from real vodka and real juice, as opposed to other brands in the market which commonly use malt liquor and sugar. ![]() High Noon answers the increasing demand for beer alternatives driven by health and ingredient-conscious consumers looking for low-calorie, more session-able beverages.” “In creating High Noon, we decided to approach the concept of Hard Seltzers in an entirely different way. Moreover, some of its well-known wine brands include André and Carlo Rossi.īritt West, the Vice President and General Manager of Marketing for E & J Gallo Winery, said in the press release for its launch: It is the largest family-owned winery in the world that distributes spirits and wines in more than 110 countries. Ernest and Julio Gallo | Courtesy of Wine Spectator The winery was founded in Modesto, California by brothers Ernest and Julio Gallo in 1933. On May 1, 2019, E & J Gallo Winery announced the launch of its hard seltzer brand, High Noon, in 32 states of the United States. E & J Gallo Winery launched High Noon Spirits Company on May 1, 2019, as its hard seltzer brand Hard Noon Spirits is owned by E & J Gallo Winery, which is the largest family-owned winery in the United States.
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